Industry-Leading
Brand Intelligence & Protection
How it Works
We guard your brand, so it stands tall for its reputation
Stop
Stop Impersonators. Reduce the risk of digital fraud, brand abuse, and information theft.
Eliminate
Neutralize phishing sites and voice and SMS-based phishing campaigns.
Takedown
Bring down fraudulent websites that infringe copyrights and violate trademarks.
Automate
Detect and take down typosquatting, phishing, and intellectual property theft.
Features
Safeguard Your Digital Risk Perimeter from Online Brand Abuse
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Reach
Expand security to cover your organization's online presence, which plays a crucial role in building brand image, attracting customers, selling products, and determining the success of your business. -
Wide-Ranging Defence
Protect your brand reputation by ensuring that customers only interact with verified accounts and advertisements across all channels through a reliable and worldwide platform. -
Fake Mobile Apps Detection
Cyble safeguards and maintains the value of your brand by identifying, analyzing, and consistently working to eliminate fraudulent mobile applications that negatively impact your company. With its comprehensive approach, Cyble ensures that your brand's reputation and value are protected against these threats. -
Phishing Intelligence
Cyble's Phishing Intelligence provides security teams with the capability to recognize and respond to phishing attacks, including cross-platform campaigns, regardless of where your business operates. By giving security teams the ability to quickly identify phishing campaigns and take action to prevent them, Cyble's Phishing Intelligence helps to mitigate the risk of a data breach, intellectual property theft, or other serious security incidents. -
Suspicious Domains
Cyble Suspicious Domain tool offers the ability to scan a website or domain for potential security threats or unusual behaviour. This tool allows you to proactively monitor and assess the safety of a website or domain, providing you with valuable insights into any potential risks and enabling you to take action to protect your organization's assets and reputation. -
Subdomain Discovery
Cyble employs a combination of passive and active discovery methods to assist in the examination of subdomains associated with your target domain for various security testing initiatives. This integration provides a comprehensive approach to security testing, giving you a more complete picture of potential vulnerabilities and threats.
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Brand Mentions
Cyble continuously monitors all conversations and references related to your company or product across all relevant platforms, including the internet and social media, and provides real-time notifications. By staying up-to-date on all discussions and mentions, Cyble helps you stay informed and respond to any issues or concerns in a timely manner, ensuring that your brand's online presence remains positive and protected. -
Brand Impersonation
Cybercriminals frequently create fake accounts using your brand's digital assets, making it a laborious task to find them manually. Cyble's service offers a fast and effective solution, enabling you to quickly identify these fake accounts and have them removed, thus protecting your brand's digital assets and reputation. Our service provides you with peace of mind and saves you valuable time by automating the process of discovering and removing fraudulent accounts. -
Automated Abilities
Reduce mean time to resolution using AI analysis, automated content removal, and user-friendly policies. -
Website Monitoring
Cyble's Website Monitoring feature allows you to keep track of any changes or modifications made to the content of your website. This tool provides real-time notifications, ensuring that you are immediately aware of any updates or alterations to your website. Whether you're monitoring your website for content updates, security vulnerabilities, or other potential risks, Website Monitoring provides you with the information and visibility you need to protect your online assets and maintain the integrity of your brand. -
Website Watermarking
Cyble's Website Watermarking feature enables the monitoring of website tampering or alteration, known as website defacement. This type of attack involves changing the visual appearance of a website or web page and can have significant impacts on a company's reputation and brand image. This feature provides real-time notifications in the event of a defacement, allowing organizations to quickly respond and take action to restore their website to its original state.
Brand Intelligence FAQs
Brand Intelligence is the term used to encompass the collection and analysis of data around consumer sentiments and emotions towards a brand to identify possible cyber threats and increase brand monitoring. This typically leverages data collections from several sources where consumers are talking about the brand, processing the contextual data using Brand Intelligence tools and brand monitoring techniques, and making use of the outputs to create insights to forecast consumer behavior, meet performance targets, and strengthen brand monitoring efforts.
Some examples of these aims are reducing customer churn, increasing customer satisfaction, and enhancing brand monitoring through the proactive identification of risk. Brand Intelligence could provide organizations with actionable insights to predict a customer’s behavior, improve brand monitoring, and improve performance through better customer satisfaction, customer experience, and customer loyalty.
Some value proposition benefits of Brand Intelligence in a cyber perspective are: improving prediction on cyber threats; providing more value for the business; strengthening brand monitoring efforts; and improving the customer experience to create a wow! factor that differentiates your business.
Brand Intelligence, along with brand monitoring, is essential in providing real-time visibility into cyberattacks that are planned and executed from outside of an organization’s security perimeter, including websites, social media profiles, and other online properties or assets. It allows security teams to discover important details about brand-related cyber threats and enables them to achieve full visibility of digital risks with real-time alerts, helping them react quicker to secure the brand.
When organizations utilize Brand Intelligence in conjunction with proactive brand monitoring strategies, they increase their defenses in anticipation of new threats and better protect their reputation in the digital landscape.
Brand Intelligence and brand monitoring tool can scan help companies identify and prevent brand abuse by collecting and analyzing data related to customer sentiment and emotion about a brand. By leveraging the resulting insights, companies can predict consumer behavior and reach performance goals, such as reducing customer churn or improving customer satisfaction.
Five types of brand abuse can be prevented with competitive and actionable Brand Intelligence and brand monitoring; these are:
- Brand Impersonation: Attackers often create fake websites or social media accounts to mimic legitimate brands to trick customers into sharing sensitive information.
- Brand Reputation Damage: Attackers may post negative comments or reviews about a brand on social media or other platforms to damage the targeted organization’s reputation. Brand monitoring strategies combined with Brand Intelligence help monitor and respond to such incidents promptly.
- Brand Counterfeiting: Attackers can create counterfeit products that closely resemble a legitimate brand’s products and sell them to customers. Brand intelligence and brand monitoring work together to identify counterfeit listings and facilitate swift removal.
- Phishing: Phishing attacks typically originate when an attacker sends emails or messages appearing to be from a legitimate brand to trick customers into sharing sensitive information. Brand Intelligence with brand monitoring measures helps detect and block these campaigns.
- Brand Domain Infringement: Domain infringement occurs when an attacker registers a domain name deliberately crafted to appear similar to a legitimate brand’s domain name. The intent is to redirect traffic to a fake or malicious website. Brand monitoring solutions alongside Brand Intelligence can identify and take action against such domains quickly.
Artificial intelligence (AI) can be a great way for marketers and infosec personnel to enhance their Brand Intelligence and brand monitoring capabilities and defend against Brand abuse. AI reduces the barriers between brands and their customers by enabling brands to generate more insights about their customers, giving marketers the valuable insights into user experience, brand monitoring, and a means of communicating with their target audience. AI offers companies the ability to identify brand abuse prevention opportunities by gleaning insights from a significant amount of data regarding customer sentiment and emotions regarding a brand—it is at the core of brand intelligence and brand monitoring.
The benefits of brand intelligence are manifold, with applications of this intel benefiting marketing product, brand monitoring, and infosec teams across the board. Some key benefits that an organization can gain via brand intelligence and brand monitoring are:
- Faster and more accurate prediction of cyber threats.
- Providing greater business value with insights from across the web.
- Crafting a better customer experience that is customized for your audience.
- Identifying and preventing incidences of brand abuse to take corrective action on.
- Gaining key insights into emerging trends and customer preferences to improve business offerings and enhance brand monitoring strategies.
Competitive Intelligence is necessary for brands to gather key information regarding a brand’s competitors to gain insights into their strategies, strengths, weaknesses, and market positioning. This process also supports brand monitoring by helping brands anticipate potential threats and safeguard their reputation and market share. It allows firms to improve or optimize their own offerings to fill a niche and differentiate themselves.
Through continuously monitoring a competitor’s online presence, marketing campaigns, customer feedback etc., an organization can get an accurate view of exactly where they stand in the marketplace in context to their competitors, while also reinforcing brand monitoring strategies.
Competitive intelligence aims to identify opportunities that competitors may be missing, thereby giving your organization a competitive edge in terms of key differentiators, positioning, and pricing to gain a strategic advantage.
Brand Intelligence combined with brand monitoring strategies, monitors online mentions, analyzes customer sentiment, and detects impersonation or misuse, helping businesses address issues quickly and maintain a positive reputation.
Popular tools for brand intelligence and brand monitoring include Cyble, Brandwatch, Sprinklr, and Mentionlytics, which provide insights into brand performance, detect misuse, and protect against reputational risks.
Brand intelligence, combined with effective brand monitoring strategies, helps organizations analyze customer sentiment, track trends, and improve marketing strategies. By aligning with customer needs and values, it builds trust and enhances engagement, driving loyalty and sales.
Brand Intelligence focuses on monitoring, brand monitoring, and safeguarding a company’s reputation and assets online, while market intelligence gathers insights about market trends, competitors, and customer behavior to inform business strategies.
Resources
Brand Intelligence
Data Sheets
